Online event ticket sales are one of the hottest ways to reach fans looking to attend an event. The appeal is thanks to the unparalleled world-spanning reach of the online space.
How popular is online ticket selling? Well, it’s a billion-dollar industry!
Anybody who likes going out or attending events goes digital in their search for tickets. Whether you are promoting an event or reselling tickets, there’s a lot to consider! After all, it’s a high-paced competitive space.
Bringing Technology to Online Event Ticket Sales
You want ticketing to be as painless as possible regardless of the event. Getting started with ticket sales should involve picking the right platform. Technology is there to make life easier, and that’s no different here.
There are a few standard things that anybody buying tickets online has come to expect. For starters, they want to buy from a seller that has gone to the trouble of ensuring security is a top priority.
In the ticketing world, security means a safe and secure payment gateway. You don’t need to reinvent the wheel here. There are plenty of ticket sellers ready to help.
The crucial part of ticket sales is guaranteeing that everybody knows they can attend a fun event! Opting to use an already-established ticketing system makes that process smoother!
Also, you don’t have to go through the headache of applying to a large ticketing company. There are plenty of smaller vendors that are a better fit for smaller events.
Exclusivity and Perks
If there’s something that everybody loves, it’s exclusivity. Exclusivity adds a whole extra dimension to ticket sales.
Exclusivity adds an extra special something to an already spectacular event. One of the best online event ticket sales tips is to add this kind of incentive.
An example of these incentives would be snagging the best seats in the house. Another would be having free merchandise or enjoying a VIP area. Attending an event is an experience, and these extras help sell that idea.
Do It Yourself
Although we’ve discussed using established platforms and offering a world of extras, it’s not required. Ticket selling is also achievable with grassroots methods.
Connecting to as many people as possible makes social media is the go-to platform. Start a Facebook group, or whip up a storm on Twitter. Places like this can help grab attention and drive sales.
There might be a lot of legwork involved, but it’s a fantastic solution if the logistics aren’t too complicated. It’s great for ticket reselling, especially if you don’t want to deal with the hassle of resale websites.
The Value of Information
If you’re promoting events or are a professional ticket seller, there’s one other thing you should know. Data is going to be your best friend.
Keep every single bit of information on your online event ticket sales. It will let you identify which strategies worked and which demographics were strongest.
Having an edge often makes the difference, whether it’s data or generally staying informed. We cover some diverse topics here, so read more of our blog to achieve both!